Mark making has a similar effect..for example light softer marks are perceived as gentle and peaceful where as heavy, dark marks are usually associated with more aggressive emotions
They do look like scribbles, but the idea is to get you to experiment with different materials and explore how the marks create different emotions.
Think of a child learning to write and draw, this is mark making...its how we communicate with each other!
This chart sums up the main colours and what feeling they evoke, obviously there are many colours but most will fall into one of the below groups:
Personally I love greens and purples...what's your favourite colour and why?
In addition to colour, tone also plays a part...(tone is how light or dark something is)
If you feel sad, surround yourself with brighter colours
If you feel stressed or tired try surrounding yourself with pale ones
EVERYONE is affected by colour, subconsciously our brain prefers some more than others..this comes down to our personalities and how we feel at any one time
Advertising and branding are perfect examples of how colour is used to attract the right audience and capture an emotion for a product or service
Hospitals are predominately greens and blues, to promote a calm and clean environment both qualities associated with these colours.
Anything to do with children is usually bright and colourful to stimulate fun and learning
Take a look if you fancy learning more:
http://en.wikipedia.org/wiki/Color_theory
No comments:
Post a Comment